SOCIAL MEDIA
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SOCIAL MEDIA •
CUCIELO
Martini Day Marketing
CUCIELO is a brand rooted in the spirit of unity, bringing friends and family together through one shared value: quality. Whether it's quality time or quality alcohol, CUCIELO celebrates the moments that matter.
Our target audience ranges from at-home mixologists and expert bartenders to social influencers who share their passion for crafted cocktails. What unites them all is a love for exceptional experiences and the feeling of togetherness.
With this design, my goal was to capture the universal moment that transcends backgrounds and skill levels- the moment we all raise a glass and say, "Cheers." It’s a simple word, but it holds the power to connect us all.
Services
Social Media Design
Typography
Illustration
Brand Identity
Story Telling
Creative Strategy
Creative Platforms
Adobe Illustrator
Procreate
Canva
Strategy 1:
Linking social media
In preparation for Martini Day, the core idea was to leverage cross-platform connectivity to maximize audience reach. By linking social media platforms, brands can effectively engage with their audience across multiple touchpoints. Utilizing Instagram, Facebook, and TikTok ensures broader visibility and interaction with diverse demographics. Tools that allow for account integration and post scheduling simplify the process, making it easier to maintain a consistent presence across all channels.
Strategy 2:
Martini Day flow story
The first story post will be the one designed towards the top of the page. This will be the main element and design for Martini Day.
At the bottom of the story, provide a link to the shop or main website.
Story 1
To interact with followers and have them engaged in the company’s postings, I would suggest adding a “this or that” poll.
For example:
Do you prefer an…Olive or Lemon
Story 2
The following story will relate back to the product you are marketing.
I would suggest trying
“If you selected Olive then we recommend CUCIELO Dry”
At the bottom of the story, provide a link to the shop website.
Story 3
Story 4
Finally, I would include recipes to 1 or 2 martinis. Preferably connecting back to Story 2.
At the bottom of the story, provide a link to the recipe website.
Stratege 3:
Micro-influencers
Utilizing micro-influencers offers a unique opportunity to connect with the local community and tap into niche, yet highly engaged audiences. Typically ranging from 1,000 to 10,000 followers, micro-influencers often bring a more authentic, relatable, and passionate voice to their content.
Ideal collaborators for a campaign like Martini Day include at-home mixologists and bartenders who love showcasing their craft, sharing tips, tricks, and creative takes on the perfect martini. Their credibility and personal engagement with followers can significantly boost brand trust and visibility.
The best way to discover trustworthy micro-influencers is through word of mouth and local outreach. Engaging with nearby bars and restaurants provides a first-hand look at potential partners and their presence in the community. Once a strong relationship is established, maintaining that connection becomes essential for ongoing collaborations and expanding your network.
Wild Gear
Social Media Sale Promotion
Wild Gear is an outdoor company that wants everyone to feel welcome to explore the outdoors. Their goal is to make getting outside easy and obtainable to everyone.
I helped with social media sales by promoting their summer sale. Utilizing hashtags and providing the links straight to the sale section of their website- it increases sales and click activity to Wild Gears website.
Services
Social Media Design
Logo
Typography
Illustration
Brand Identity
Creative Strategy
Creative Platforms
Adobe Illustrator
Procreate
Canva
Strategy 1:
Launch dynamic, brand-specific hashtags that inspire customers and followers to showcase their wildest adventures with Wild Gear. These hashtags won't just spark user-generated content, they'll build a thriving online community where people proudly connect with the brand, celebrate their untamed spirit, and inspire others to unleash their 'Wild' side.
Hashtag utilization
Strategy 2:
Seamlessly link directly to your website or featured products to streamline the customer journey and boost engagement. By providing direct links through sponsored posts, organic content, or story features, it becomes effortless for users to take immediate action. Strategically leveraging this tactic not only increases traffic to your site or product pages but also significantly enhances conversion opportunities.
Direct linking
Stratege 3:
Bringing personalization and a unique voice to your brand is crucial for building deeper, more authentic connections with your audience. Tailoring content from custom post designs to meaningful engagement with followers creates a sense of individuality and belonging that strengthens brand loyalty and sets you apart in a crowded market.
Personalization